Kashas BD – Digital Marketing Campaign
This project focused on creating and executing a high-impact social media campaign for Kashas Leather. The objective was to move beyond brand awareness and drive significant, measurable revenue during a key sales period.
Client’s Challenge
During the competitive festival season, the client needed to maximize their online sales via Facebook and Instagram. The challenge was to create a campaign that would capture audience attention and convert them into paying customers efficiently.
Our Solution
EXITO developed a data-driven marketing strategy involving audience segmentation, A/B testing of ad creatives, and a conversion-focused sales funnel. We utilized compelling video and carousel ads and ran aggressive retargeting campaigns.
Key Features & Results:
Our strategy included highly targeted audience segmentation and conversion funnel optimization. This resulted in an outstanding 4.5X Return on Ad Spend (ROAS) and increased website traffic from social media by over 300%.