Influencer Marketing
Super Star Group
Electronics & Lighting · Since 2026
Influencer campaigns for Super Star Group — covering their EyeSafe LED lighting range and SSG Holdings.
Client
Super Star Group
Industry
Electronics & Lighting
Since
2026
Services
1
The Brief
What They Needed
Lighting is a considered purchase, so the campaigns needed creators who could explain a product benefit like eye safety rather than simply hold the box up to camera.
1Creators able to explain a technical product benefit simply
2Content suited to home and family settings
3Coverage for both the product brand and the group
4Measurable reach and engagement reporting
Our Approach
What We Delivered
✓SSG Holdings campaign
✓EyeSafe LED Light campaign
✓Creator briefs focused on real in-home demonstration
✓Campaign reporting after each activation
2
campaigns delivered
An ongoing influencer partnership
We've delivered 2 locked influencer campaigns for Super Star Group, running since August 2026 — each one matched to the right creators, briefed to brand guidelines and reported on after it went live.
Scope of Work
Services Provided
01Influencer Marketing
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